Online and mobile commerce markets have grown rapidly in the recent years, but overall commerce remains dominated by the $25 trillion offline market1. According to a study by AT Kearney, 90% of all retail spending by American consumers took place in offline stores, illustrating that people still spend most of their money in real brick-and-mortar stores.
Unsurprisingly, major online giants are making significant investments into offline businesses. Amazon’s $14 billion acquisition of Whole Foods reflects the strategic importance of linking online with offline. This is not just an American phenomenon, with Asian companies like Alibaba and Tencent also moving into offline with multibillion dollar purchases of shopping centers and hypermarkets.
Every business has a data silo problem: Identify consumer data is more difficult in the offline market because consumer data is split between different players and cannot be consolidated. It will be difficult to see a completely comprehensive set of data tracking offline purchasing behavior.
Marketing is inefficient and lacks transparency: Marketing campaigns are usually conducted on channels with a large number of consumers, allowing them to charge a massive fee based. But there is no way of truly knowing how many people were exposed to the ad or how effective it was. Advertisers have no choice but to trust the results provided by the channel. Offline marketing usually uses the form of flyers on the streets. This form of advertising lacks efficiency and has a major disadvantage of being untrackable.
Consumers have no control of data and Coupon and point management is a hassle.
The Carry Team aspires to innovate the offline commerce market by using blockchain technology to solve the aforementioned issues. Based on its experience conducting business in the offline market and securing 10,000 partner merchants with 15 million consumers, the team wishes to resolve the inefficiencies of the offline domain through the following:
+ Provide a platform for merchants to understand their customers and communicate with them
+ Enable consumers to control their own payment data and monetize the information
+ Offer a new advertising channel that is effective and transparent
The Carry Team is launching Carry Protocol to successfully realize the three objectives defined above. The team will spare no time to build the Carry Protocol and begin spreading it to the existing merchant and customer base. The team will then build the Carry ecosystem where it can prosper together with its contributing participants.
Carry expert team
The Carry team is specialized in open-source development and offline execution.
Grant Sohn - co-CEO
Stanford Economics, McKinsey & Co, Rocket Internet, Spoqa cofounder, 10+ years of relevant experience.
Richard Choi - co-CEO
Johns Hopkins Engineering, Cornell Masters, SK Chemical, original founder of Spoqa with 7+ years of relevant experience.
Swen Mun - Lead Developer
CTO of Spoqa, full-stack programmer, experience in database protection and encryption.
Hong Minhee - Developer
Developer of Spoqa, keynote speaker of PyCon.KR 2017, created interface description language and compiler for high-level backend developers, internationalization libraries, and APIs.
Jungwon Yu - Head of Business Development
GS Shop CoE(Center of Excellence), Founder of Ensight Media, Inc., Yahoo!Korea, Naver, Daum, CyWorld, Samsung SDS, Yonsei Univ.
Yujeong Nam - UX Designer
Product owner of Spoqa, Seoul National Univ. User Experience Lab, 5+ years of UX design, user research, problem-solving, data analysis and information architect experience.
Heeyeun Jeong - Product designer
Product designer of Spoqa, host of Behance portfolio reviews Seoul 2017, top CSS GitHub developer in Korea, experience in user interface design, front-end web development and growth hacking.
Jisun Park - Product designer
Product designer of Spoqa, 5+ years of digital interface experience, experienced in front-end web development, contents-oriented growth hacking.
Young Kang - Product designer
Product designer of Spoqa, shipped OFL typeface Spoqa Han Sans, 5+ years experience in digital interface, web typography design, growth hacking, and front-end development.
Minjune Kim - Developer
Full-stack Developer of Spoqa, Seoul National Univ. Computer Science (College of Liberal Studies).
TOKEN SALE
- Ticker: CRE
- Token type: ERC20
- ICO Token Price: 1 CRE = 0.0079 USD (0.00001538 ETH)
- Fundraising Goal: 24,700,000 USD (48,000 ETH)
- Total Tokens: 10,000,000,000
- Available for Token Sale: 40%
- Whitelist: YES (14 JUN – 21 JUN, JOIN )
- Know Your Customer (KYC): YES (14 JUN – 21 JUN, PASS )
- Accepts: ETH
Spoqa: Flagship Partner Company
Spoqa South Korea’s largest brick-and-mortar rewards platform. 7 Years of experience, 10.000 Partner stores, 15 Million Customers, $1 Billion In transactions.
The Carry Protocol is operated by the co-founders of Spoqa, South Korea’s largest brick-and-mortar rewards platform. Spoqa already has customer-facing tablets installed in 10,000 stores across Korea, for use with their Dodo Point loyalty service.
The Carry Service will be launched on these tablets with an effortless update that won’t take merchants more than a few minutes to complete. We are literally set to roll out overnight. Offline crypto couldn’t be made any easier.
More Infomation
Website: https://www.carryprotocol.io/Whitepage: https://www.carryprotocol.io/static/docs/Carry_protocol-white_paper%28ENG%29.pdf
Twitter: https://twitter.com/carryprotocol
Facebook: https://www.facebook.com/carryprotocol.io/
Telegram: https://t.me/carryprotocol
Author: Haudhv
Bitcointalk: https://bitcointalk.org/index.php?action=profile;u=1814424
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